Funded Programs
Recruit for a free program without free-sounding marketing
For grant-funded and subsidized programs answering to participants and funders at the same time.
- Free reads as low value, so the seats stay empty.
- An outreach plan due with the report, and no data to write it from.
- Rules about what the grant can pay for that nobody can quite state.
- Two audiences: people who must show up, and a funder who must see it.
Tell us about the program
Funder, participant target and the deadline. We reply within one business day.
What you get
- A recruitment plan a funder will approve, with the outreach spend justified
- Channels chosen for reach into the communities the grant names
- Participant follow-up that survives a no-cost program’s no-show rate
- Reporting shaped like the report you already have to file
- Clear guidance on allowable marketing costs before you spend
One we did
An accredited institute with no enrollment machine
A nonprofit institute recruiting for programs with a fixed budget.
~$7K
Ad Spend
~$23K
Revenue
3x
ROAS
All Programs
Scope
Questions we get
- Can grant money pay for marketing at all?
- Usually yes, under outreach or recruitment rather than "advertising", and it depends on the award terms. We read the terms with you before anything is committed.
- Our program is free. Why would we need ads?
- Because free is not a distribution plan. Reaching the people the grant was written for takes the same targeting work as any enrollment, and often more.
- Can you write the outreach section of our report?
- We give you the numbers and the narrative in the shape funders expect. You submit it under your own name.
Not ready to talk to anyone?
Read the guides written for exactly your situation — free, no email required.