The Context

From spring campaigns to a stronger fall intake

A nine-month online teacher-training program at an accredited institute, filling largely through the founder's personal network and a seasonal email. Work began in January 2026. Through spring we developed and tested video-led lead generation, enrollment pages and campaigns with the client team. In the fall season that work expanded into coordinated advertising, email and school outreach for the Fall Explorations intake.

The Numbers

What we did

• →Spring 2026: developed and tested video-led lead generation, enrollment pages and campaigns with the client team
• →Fall 2026: expanded into coordinated paid advertising, email and partner school outreach for the Fall Explorations intake
• →Built a dedicated enrollment landing page and a direct-to-checkout sales page, both instrumented end to end
• →Ran a cold-plus-warm paid program to educators, with placement discipline — we cut a legacy ad set that was pouring 83% of budget into low-quality inventory and reporting leads that did not exist
• →Wired server-side purchase tracking from the course platform back to the ad account, so purchases — not form fills — became the optimization signal
• →Ran an eight-email sequence to the house list and 1,184 partner schools, audited line by line against the program’s own schedule and pricing before every send
• →Provided weekly campaign reporting

What happened

By 21 August 2026 the Fall Explorations cohort had 45 enrollments, against 30 by the same date the previous year — 50% more at the same point in the season. The prior year eventually reached 40 students including late joiners, so the same-date comparison is the like-for-like one. The paid campaign reached 199,310 people between 23 July and 21 August 2026 and the program recorded 253 distinct email opt-ins. Paid ads, existing-list email and partner school distribution ran together, so enrollments are not attributed to advertising alone or treated as incremental lift, and eight of the 45 enrollments predate the fall campaign. Figures are reported by Holy Ops from campaign, platform and enrollment data.