Troy Casey — Certified Health Nut
International Holistic Health Education • Courses, Coaching, Community & Retreats
July 2024 – July 2025
HolyOps — Case Study
Troy Casey — Certified Health Nut
International Holistic Health Education • Courses, Coaching, Community & Retreats · July 2024 – July 2025
The Context
Real reach, no structure underneath it
An international holistic health education brand — courses, coaching, community and retreats — with real reach and no structure underneath it. Certified Health Nut had brand presence and community momentum, but ad hoc processes and a launch-dependent model meant the teaching only earned when he was actively selling it.
The Results
Brand revenue growth over twelve months; reported by Holy Ops
Growth in total monthly revenue; reported by Holy Ops
CRM, SOPs, team dashboards and weekly reporting implemented and running
Weekly cadence, aligned roles, and cross-functional flow
What we did
- →Built operational systems including SOPs, team structure, and reporting rhythms
- →Implemented full-stack CRM with automation and analytics via GoHighLevel
- →Launched evergreen funnels with a 20% opt-in and 3% purchase conversion
- →Developed a $9–$20K offer ladder with guides, courses, community, coaching, and retreats
- →Activated a performance-based affiliate program using FirstPromoter
- →Recruited and aligned a high-functioning ops + sales team
- →Transitioned Legacy Coaching from launch-only to hybrid and evergreen
- →Installed lead and sales tracking to monitor show-up and conversion rates
What happened
Certified Health Nut now operates as a structured, scalable international education business with recurring revenue, automated systems, and a team that delivers. Brand revenue nearly tripled, and the foundation is in place for sustained growth and profit optimization.
“He showed up with heart and soul — like it was his own company. A breath of fresh air for Certified Health Nut.”
Troy Casey, Certified Health Nut