All services
Services
Enrollment Analytics
One dashboard and one board report: inquiries, tours, applications, enrolled, cost of each.
The problem
The inquiry count lives in a form inbox, the tour list in a spreadsheet, the applications in a student information system and the ad spend on someone's card statement. When the board asks what marketing produced this year, the honest answer takes two days to assemble and still nobody trusts it.
What we do
- Define the five numbers that matter — inquiries, tours, applications, enrolled, and cost per enrolled student — and write down exactly how each is counted.
- Connect the sources: forms, ad platforms, email platform, CRM or SIS, and your own spreadsheets where those are the real record.
- Install privacy-respecting analytics and server-side conversion tracking, configured to your consent settings.
- Build one dashboard that shows the funnel by program and by channel, updated automatically.
- Produce a board-ready monthly report: what we spent, what came back, what changed, what we are doing next.
- Set alerts for the failures that usually go unnoticed — a broken form, a drop in inquiries, a campaign that stopped delivering.
- Re-baseline every quarter so this year is comparable to last year.
What you get
- A live dashboard, in an account you own, that anyone on staff can open.
- A written definitions document — what counts as an inquiry, when a tour is a tour.
- A monthly PDF report formatted for a board meeting.
- Working conversion tracking across site, ads and forms.
- Documented SOPs for the whole reporting stack.
How it’s priced
The dashboard build is a defined setup piece; the monthly reporting and maintenance are part of the retainer, because a dashboard nobody maintains is worse than a spreadsheet. Every tier on /work-with-us includes reporting — the tiers differ in how much of the funnel we are running for you.