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Enrollment Ads
Google and Meta campaigns aimed at families in your actual catchment area.
The problem
Most schools either never run ads, or run them once, see a bill and no obvious students, and stop. The money goes to whoever clicks, not to the families who live close enough to enrol, and nobody on staff has the time to sit in an ad account every week to find out which is which.
What we do
- Set the geography first — a radius around your campus, or the specific towns families commute from — so budget is never spent on people who cannot attend.
- Run search campaigns on the terms parents actually type: your school name, "Waldorf school near me", the pedagogy, the grade or program they are looking for.
- Run Meta campaigns against the audiences that behave like your current families, and against people who already visited your site and did not inquire.
- Write and produce the creative: three angles, tested against each other, refreshed before they burn out.
- Point every campaign at a page built for one action — book a tour, request the prospectus, apply — not at your homepage.
- Install conversion tracking that follows an inquiry through to tour and enrollment, so you can see cost per enrolled student rather than cost per click.
- Meet you weekly or monthly to read the numbers out loud, kill what is not working, and put the budget behind what is.
What you get
- Google Ads and Meta Business accounts in your school's name, with you as the owner — not ours.
- A written campaign plan: geography, audiences, budget split, and the target cost per inquiry.
- The creative library — every image, headline and video we produced, yours to keep.
- A live dashboard showing spend, inquiries, tours and enrollments in one place.
- A monthly report you can hand to a board without translating it first.
- A documented SOP for the account, so a staff member can take it over if you ever want to.
How it’s priced
Ads are part of a monthly retainer, never a percentage of your media spend — we do not make more money by telling you to spend more. Your ad budget goes directly to Google and Meta from your own accounts and we never mark it up. Which tier you need depends on how many programs you are filling and how fast, and the current tiers are listed on /work-with-us.