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SEO & AI Search
Get found in Google — and in ChatGPT, Perplexity and Google's AI answers.
The problem
Parents no longer start with a search box and ten blue links. They ask an assistant what Waldorf education is, whether it suits a child who reads late, and which schools near them teach that way. If your site never answers those questions in plain language, the answer gets assembled from somewhere else, and you are not in it.
What we do
- Find the questions your families actually ask before they inquire, in their words, and check which ones you currently answer nowhere.
- Fix the technical foundation: crawlability, page titles, headings, internal links, speed, and structured data for your school, programs and events.
- Claim and maintain your Google Business Profile, with real photos, hours, open-house events and review prompts.
- Write or restructure the pages that answer the high-intent questions — pedagogy explained plainly, tuition, admissions steps, "is this right for my child".
- Make the site legible to AI systems: clear headings, factual summaries, an llms.txt, and definitions that can be quoted correctly.
- Build citations where AI systems and parents both look — directories, associations, local press, partner schools.
- Track which pages produce inquiries, and where you appear in AI answers, month by month.
What you get
- A search and AI-visibility audit in writing, with a prioritized fix list.
- The rewritten and new pages themselves, published.
- Structured data implemented across school, program and event pages.
- A managed Google Business Profile in your ownership.
- A monthly report showing rankings, AI answer appearances, traffic and inquiries.
- Documented SOPs so your team can keep publishing without breaking anything.
How it’s priced
Search work is slow and cumulative, so it sits inside the monthly retainer rather than being sold as a one-off project — a one-month SEO engagement is not a real thing. The audit can be run first as a standalone piece if you want to see the scale of the problem before committing. Tiers are listed on /work-with-us.