START WITH THE AUDIT. FILL YOUR PROGRAMS.
Marketing works once the plumbing does. Inquiries leak between the website, the CRM, the inbox and whoever is meant to follow up. The audit tells us what is actually in the way, and what it would take to fix it.
Everyone starts with the audit. What comes next depends on what it finds — a focused project, a foundation build, or an ongoing growth partnership.
What it looks like when it works
+50%
Enrollments by the same date
Center for Anthroposophy — 45 by 21 Aug 2026, versus 30 by 21 Aug 2025
$200K
Digital sales in four months
Michael J. Roads
+187%
Brand revenue growth
Certified Health Nut
Some people come to us needing one specific thing fixed. Some need the website, offers and tracking built or consolidated first. Some are already in good shape and want campaigns running month after month. The audit tells us which one you are, and we will say so plainly — including when the answer is a smaller piece of work than you expected.
The path
One audit. Three ways forward.
The routes below are alternatives, not stages. Nobody is required to work through all three.
Everyone starts here. What it finds decides which route fits.
Focused project
Quoted to the agreed scope
One named outcome with an agreed scope, price and completion point. Right when the audit points at a specific job rather than a programme of work.
Read the detailFoundation Build
$8,000 per month for ninety days
Initial construction or consolidation of the agreed website, offer structure, CRM, forms and measurement. Optional — plenty of clients never need it.
Read the detailGrowth Partnership
from $5,000 per month
Ongoing operation and improvement: campaigns, pages, creative, lifecycle email and reporting, run month after month.
Read the detailWhere we've worked
- Center for Anthroposophy
- Certified Health Nut
- Krishna McKenzie
- Michael J. Roads
Start here
Enrollment Audit
$1,250 one-time
Know what to fix first.
- A full review of your marketing, your website and the technology underneath it
- A written plan, ranked by what to fix first
- Five business days, once agreed access and materials are available
- Credited in full against your first month if you continue into a monthly engagement
Remote and desk based. On-site working sessions, photography and video production are quoted separately.
After the audit — whichever fits
Focused project
Quoted to the agreed scope
Sometimes the audit points at one specific job rather than a programme of work. In that case we write it up as a focused project: a named outcome, an agreed scope, an agreed price and a clear point at which it is finished.
No monthly retainer is required, and the scope is settled with you after the audit rather than picked from a menu. The audit fee is credited against your first month if you go on to a monthly engagement.
BOOK A CALLFoundation Build
$8,000 per month for ninety days
The initial construction or consolidation of your agreed website, offer structure, CRM, forms and measurement. $24,000 across three months, invoiced monthly, or $21,000 paid in advance.
Plenty of clients never need this. If your site converts, your tracking is clean and your inquiries are captured, we say so in the audit rather than selling you a build you do not need.
Five workstreams over ninety days
- Brand and offer architecture. Your courses, cohorts, trainings or retreats written as distinct offers, each with its own audience, promise and price.
- Website construction or consolidation. One site, one navigation, one content model, built and approved before anything replaces what is live.
- Back-end infrastructure. Web forms wired into your CRM, an inquiry-to-enrollment pipeline with real stages, records that stop anyone re-keying data.
- Measurement. Conversion tracking installed correctly and your KPI set agreed, so you can see what a campaign actually did.
- Funder and sponsor materials. Where you need them: the ask written in numbers from your own budget, plus a sponsor path an employer or a foundation can act on.
Defined before kickoff
Your proposal lists the exact offer, page, domain, form, integration and document counts, along with revision rounds, before work starts.
| Workstream | Agreed in the proposal | Detail |
|---|---|---|
| Brand & offer architecture | Which offers, which brand deliverables | Each offer with its own audience, promise and price, listed by name in the proposal |
| Website | Page and domain totals, any migration | One design language across the agreed domains, with the revision rounds written down before we start |
| Back-end infrastructure | Forms, pipelines, integrations, data | One CRM or database, forms wired in, real stages, nobody re-keying data |
| Measurement | Accounts, tracking, the KPI set | Conversion tracking installed correctly and reporting agreed against your own numbers |
| Funder & sponsor materials | Only if you need them | The funder ask, a sponsor page, a one-page offer — named individually when in scope |
At kickoff we agree who supplies which content, what each stage depends on, and the approval schedule. Timing, dependencies and any change to scope are handled the way your written agreement sets out. Anything outside the agreed scope is quoted before we start it.
Significant additional website or CRM rebuilds, migrations or system replacements need a written build specification and agreed commercial terms before work begins.
Everything we build is created in your name, with your billing. If we part ways, nothing switches off.
BOOK A CALLGrowth Partnership
from $5,000 per month
Ongoing operation and improvement of the systems we have agreed: campaigns, pages, creative, lifecycle email and reporting, month after month.
An initial ninety days, then an optional twelve-month engagement priced on what that period taught us: your real capacity, your true conversion rates, and what an enrollment actually costs you. Quoting a year before that would be guesswork.
- Enrollment campaigns across Meta and Google
- Landing pages and conversion tracking that tie what you spend to who actually enrolls
- Email flows, newsletter, and social repurposed from your own long-form material
- Monthly report and call, plus a quarterly session with your board, leadership team, or just you
- Regional category exclusivity for the term
Your working scope
Some of this is monthly, some is annual, some is a running total. The period is named on every line.
| Work | Amount | Period | Detail |
|---|---|---|---|
| Enrollment campaigns | Up to 3 running at once | Concurrent | Across Meta and Google together — not three per channel, and not three new ones a month. Programs rotate through the year. |
| Pages | 2 per month | Monthly | Landing or program pages with tracking. Substantial full-site work is scoped and quoted separately. |
| Ad creative | 12 assets per month | Monthly | Extra creative is scoped in batches of 6 assets. Formats, variants and revision rounds are agreed in writing before production. |
| 4 active flows · 1 newsletter | Maintained · monthly | Four lifecycle flows kept running and improved, plus one newsletter a month. This is not four new flows each month. New or rebuilt flows and their delivery schedule are defined in scope. | |
| Social | 8 posts per month | Monthly | Repurposed from long-form or source material you supply. Original shoots are not included. |
| Events | 4 program events | Per year | Event support, scoped to the program and agreed channels. |
| Automation | 6 automations · 1 dashboard | Year one | Built through the first year, plus one live dashboard |
| Reporting | Monthly + quarterly | Ongoing | Monthly report and call, quarterly session with your board, leadership team, or just you |
What you supply
- Program facts — dates, prices, capacity, accreditation
- Brand and source material: long-form content, photography, logos
- Access to your ad, analytics, website, email and CRM accounts
- One decision maker
- Feedback and approvals inside the agreed schedule
Your written proposal confirms the included work, the formats and revision rounds, the management fee and the total agency fee before anything starts. Work beyond the agreed scope is quoted in advance.
BOOK A CALLHow the fees work
Understand the full investment
- Service fee
- Your agreed Foundation or focused-project scope, or the Growth Partnership retainer, at the prices above. The Growth retainer covers strategy, creative, pages, email, automation and reporting within your agreed scope.
- Paid-ad management — additional
- When we manage paid media, ad management is charged in addition to the service fee at 15% of media spend, with a $500 monthly minimum. It covers ongoing media buying, ad-account management, budget and targeting work and campaign optimization. Your written proposal itemizes which work sits in the retainer, which sits in media management, and what the total agency fee comes to.
- Media spend
- Separate from our fees and paid directly to the advertising platforms on your own accounts.
- Software and third-party production
- Software and licences you own — your website hosting, CRM, email platform — stay yours and are billed to you, not included in our fees. The tools we use internally to deliver the work are ours. Photography, video, print and other third-party production are agreed with you in writing before anyone commits to them.
Google Ad Grant. Application support and ongoing grant management are separate scopes. Eligibility and approval are required and are decided by Google — 501(c)(3) status alone is not sufficient, and no grant award is implied. Where we manage a grant account, the scope and the fee basis are confirmed separately in writing.
If we already work together, your existing agreement continues to govern the scope, fees and any included builds.
Who this fits
It is about the offer, not the letterhead
We work across holistic education — independent teachers, authors and educational creators as much as academies, schools, institutes and nonprofits. Size and legal form are not what we look at. These four things are:
- An educational offer with some history behind it. Something you have taught before, with evidence that people finish it and value it.
- Capacity to serve more learners. Seats, cohorts or hours you could genuinely fill.
- A workable budget for the agreed work. Where paid advertising is part of the plan, we agree a separate media budget that can support a realistic period of learning.
- A realistic growth opportunity. Enough demand in your subject and region for the numbers to move.
We will not make unsupported health claims, guaranteed results or credentials nobody granted, and we do not promise a particular result inside ninety days. We take on a small number of clients at a time so the people you meet on the call are the people doing the work. If we are full, we will say so and tell you when we open up.
Platform — from $100,000 a year. For multi-campus systems and networks that need the whole enrollment operation run. Let’s talk.
Questions?
we've got you