Free Tool

    Marketing Budget Calculator

    Pick your model — a school, a cohort program, or a funded program. A handful of inputs gives you a recommended budget, a cost-per-enrollment target, and where the money goes. The formulas are the ones in the budget guide.

    Your numbers

    $
    %
    %

    Recommended monthly budget

    $4,125

    Maintenance at 3% of tuition revenue, plus the cost of filling 12 open seats.

    See the full breakdown

    Annual budget, lifetime value, cost-per-enrollment target and the channel split. Two fields, no follow-up sequence.

    Want someone to look at your numbers?

    A free 30-minute enrollment review. No pitch.

    Read the guides