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    Grants and funding

    Free and funded money you are probably not using: the Google Ad Grant, marketing budget inside program grants, and outreach that funders can actually read.

    Money

    $10,000 a Month in Free Google Ads, and Almost No School Is Using It

    If your school is a 501(c)(3), Google gives you $10,000 a month of free search ads. How to qualify, set it up, and avoid suspension.

    5 min read

    Money

    $10,000 a Month in Free Google Ads for Nonprofits

    Any registered 501(c)(3) can get $10,000 a month of free Google search advertising. Most don't use it, and most who do get suspended. Here's the whole thing.

    4 min read

    Money

    Can Grants Pay for Marketing? Sometimes — If You Ask for the Right Thing

    Funders rarely fund "marketing." They regularly fund outreach, access, and capacity building. Here's how to write the ask so it gets through.

    4 min read

    Money

    Marketing a Program the Participants Don't Pay For

    Free programs are harder to fill than paid ones, not easier. Here's how recruitment works when the funder pays, and how to keep the funder happy while you do it.

    5 min read

    Money

    What Funders Want to See in Your Outreach Plan

    "Strategic marketing plan" appears in more grant conditions every year. Here's what a reviewer is actually looking for, and the one-page version that satisfies them.

    4 min read

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